SEO and marketing
Posted by admin
This page describes basic search engine marketing tips. If you would like more information on marketing your site for the search engines contact us for more information.
If you need higher rankings in the major search engines we specialize in search engine optimization and copy writing techniques that result in better positioning and increased return for your business.
The vast majority of Internet users find web sites by using a search engine. A position within the top 30 listings of a major search engine tremendously increases traffic to a web site. Plus, the traffic you get will be more targeted — it will consist of people who set out to find exactly what your site has to offer. With this said, its also important to be ranked within the top 30 listings. This is where site optimization comes into play.
It is important to have your web site ranked high with the key phrases that describe your business or services. We work with you to analyze your site and recommend the keywords and phrases that you should target and then we will monitor your website and do our best to help your web site achieve top rankings. Christina is earning a certification in search engine optimization and marketing by Search Engine Workshops, you can trust she will only use professional means to help your site succeed. For more information on how to detect an unethical SEO firm read Google’s article on what to know before hiring a search engine optimizer.
The goal search engine optimization is to obtain and maintain top positions for the relevant words and phrases that your site is based upon.
A Few Search Engine Optimization Tips to follow:
1. Sit down and brainstorm all the keyword PHRASES (not just a word) but phrases you believe your future customers will find your website under. Yes, this requires many hours and sometimes days of research. Once you discover the best key phrases for your website you need to place them in the correct positions. To help you with your research see: Wordtracker.com
2. Keyword Frequency: is how often a keyword/phrase appears on the web page. Search Engines take in consideration how many times the keyword phrase is mentioned inside the webpage. But be careful to not go overboard with the number of times you include your phrase, if used in excessively your site will be banned for spamming.
3. Keyword Prominence. Prominence describes how close to the start of the area that the keyword appears. Place your well researched keyword/phrases closer to the beginning of your page. However, sometimes placing them near the end can be relevant. The important thing to remember is to use your keyphrases evenly and naturally through out your web pages.
4. Hypertext and Keyphrases: Place your keywords at the start of a link whenever possible. If your navigational bar is not written as text links (but is an image) make sure to include text links with your phrases throughout your the body text, side nav bar and at the bottom of your page. Having links that tell exactly what will happen when clicked on helps in usability efforts and can utilize your keywords: Example: Affordable Web Pricing : Always include your keyword inside the link command.
5. Always be aware of what the engines consider to be spam techniques. Its important or your website could be banned for their engines. Be sure never to repeat your keywords over and over and over, or to use invisible texts, use of mega refresh, doorway pages, linking farms and some forms of cloaking. Please keep in mind there are more spamming rules you must know, please always consult with a SEO professional.
Basically the search engines rank websites higher for easy, professional and well-navigated websites. The key is to create valuable relevant content. Its good practice for your web viewers and the search engines love it. Comment from Altavista’s FAQ for webmasters: “Spend your energy and money making your pages as useful as possible to your target audience. The quality of your site is an important ranking factor! Part of improving the quality of your site is thinking about what your audience wants, and the terms your audience might use to search. Write your text so your pages are better matches for specific queries.”
Listed below are a few important places to emphasize your keyword phrases:
Words in Title Tag
Words in the Page
Words in Links
Words in Headings
Words in Bold
Beginning Words
Words in URL
Meta Tags (some engines)
Directory Listings
Link Structure
ease of use of your website
and many other rules
Many Many other rules and techniques exist to help your website get noticed by the search engines!
More ideas to consider when optimizing your website for the search engines:
- The top search engines which are Yahoo (30%) and Google (35%) can take a few months for their engine bots to index your website. Then you’ll need to monitor your placement within the search engines, you’ll usually discover you’ll need to change your keyword structure. Many tools exist to help you do exactly this as webtrends, clicktracks and many others. This tools help you analyze how many hits your receive on your website each day, their browser settings, what serach engines they used to find you and even the keywords/phrases that lead them to your website. Plus many other software exists that help you prepare a website to gain prominence in the engines: one popular seo software program is Webposition Gold.
- If you’re listed in Yahoo your web pages will also show up here:
espotting, Goo, MSN, About, HotBot, Overture (non paid listings), and other distribution partners . Yahoo has recently purchased Alta vista, FAST and Inktomi search - Get listed in Directory as the Open Directory Project. Its free. Having a spot within this directory helps your ranking in Google and AOL listings.
- To get listed, ranked and seen in these engine you need to think about obtaining legitimate links from other websites. Create a list of sites you feel would have a good synergy with you and ask for a link exchange.
- If you want immediate web traffic you need to consider PPC campaigns as Overture and Adwords. Briefly, list your business in sponsored search results across the Web. You control your position by the amount you bid on keywords by setting your own price-per-click and pay only when a customer clicks through to your site.
- Web Engines Companies and the algorithms they use to index web pages changes monthly!! You need to stay current on the latest trends. I’m a fan of planet ocean communications monthly newsletter (fee based) and search engine watch. Its important to stay up to date!
Human edited directory
Posted by admin
Web directories are the very useful part of the internet search technology. Most of the web directories are maintained by humans. Weather it is their administrators or a group of people who are hired as paid staff or volunteered. The best and the biggest example of our time is DMOZ.com the open directory project.
Many new directories have came into existence in past some years. Some are focused towards a particular niche like Travels, Real-estate, etc. Other major number of directories are the ones that provide listings of all the general web sites. Most of them allow a free listing on the directory as they monetize their web directories with the advertises from the sponsors or with google adsense. While other directories require you to pay a listing fees to get listed in that directory.
Web directory is the food for the search engine bot as they can get listings and the URL’s properly categorized by some human while crawling that directory. The incoming link for premium directories like DMOZ and Yahoo can surely benifit a lot to a web site in getting a better rankings then the competitors site.
Digital Signature Images
Posted by admin
Have you every been spammed by people trying to sell you all the goods that you can’t even imagine in your dreams? I have been getting atleast 500 emails on daily basis due to this. I thought of stopping it for once and for all. Spam guard was a good move but still I didn’t wanted my email addresses to be harvested by the spammers.
So I decided to go with digital image signature links. Which can generate signature links allowing us to display signatures and other info into the image rather then as a text which anyone could harvest from the internet.
I have been getting a lot less useless emails from then on.
Plus it is fun to show the info that people just keep staring at in the signatures.